JLL's Tour of India's Top Residential Hotspots - Bengaluru Edition 28 May 2019
For most Indians, buying a home is one of the biggest decisions of their lives, and this is not surprising considering that a substantial portion of a homebuyer’s monthly salary is pledged towards repaying a home loan. Despite the fixed financial burden an EMI involves, ownership is still the biggest aspiration of millions in the country and carries with it the stamp of having ‘arrived’ in life.
In my travels across India, I have visited several destinations and met numerous homebuyers. In all such interactions I observed the rigour with which they evaluate various factors, be it social and physical infrastructure, affordability or the supply of high quality housing stock, before arriving at the big decision of where to
buy a house. Having seen that the decision making is very complex and emotional, we decided to launch a series of reports to aid this. JLL’s Tour of India’s Top Residential Hotspots attempts to facilitate the complex decision making process by identifying three residential hotspots in each city through a multiple- criteria-decision-analysis.
