第一太平戴维斯 Savills - 上海房地产市场回顾2020年第四季度 Shanghai Property Market Review 2020Q4

Opportunities remain in a challenging market

Despite the year starting with the pandemic and the resulting economic shock, China rebounded quickly and was one of the few countries that recorded economic expansion for 2020. As we look forward to 2021, many aspects of life, work and the economy have fundamentally changed with the significant advances and greater adoption of digital technologies. Nevertheless, we also start where we left off before COVID-19, tackling bigger structural issues that persist such as debt levels, climate challenges and economic stability.

In the property market, 2021 presents challenges and opportunities. The residential sales sector is faced with tighter regulations to deleverage the sector, which will slow growth and restrain demand. However, those with capital will continue to invest as to store, preserve and grow wealth. Travel restrictions have limited secondments and returning expat numbers, but operators have been swift to tailor services and facilities to the growing local client base, which is realizing the advantages of leasing. The commercial sector is confronted with excess supply, though landlords that can create a nurturing creative environment and greater flexibility for tenants will retain market share. Online platforms continue to take a larger share of retail sales, though a thirst for unique experiences and social interaction ensures bricks and mortar locations remain a key touchpoint between brands and consumers. 

The logistics sector’s growth is throttled by regulations and strict land permits, but demand from 3PLs and ecommerce platforms remains voracious. Investment has shied away from the traditional commercial sectors for higher growth opportunities in the logistics and data centre markets, though, as they pull back and vendors feel greater pressure from financing restrictions, opportunities are beginning to emerge, and activity levels are expected to start to pick back up. 

寻路向前

尽管2020年初爆发疫情带来巨大冲击，但中国经济迅速反弹，成为全年经济同比增长的少数几个国家之一。伴随数字技术的进步和推广，我们的生活、工作和经济活动都在发生变化。此外也需积极应对债务、气候、经济稳定等长期存在的结构性挑战。

2021年的房地产市场挑战和机遇并存。住宅销售市场正面临监管加码，短期市场需求或将因此受限，但市场中长期价值前景并未改变，仍是财富保值及增值的重要去向。高端租赁市场持续演进，旅行限制影响外籍租客需求，但本地租客需求上升、日趋多样，为业主带来调整机会。写字楼市场存在局部供应放量，而能为租户创造创意环境和灵活空间的业主将占据优势。零售商纷纷发力电商平台，但顾客对独特体验和社交互动的诉求说明，实体店依然是品牌和消费者沟通的重要渠道。

物流行业的增长受到政策和土地许可的限制，但来自第三方物流公司和电子商务平台的需求有增无减。物流和数据中心的高增长潜力令一些投资者从传统物业领域转向利基资产。但随着竞争减少及部分业主面临融资压力，传统资产的机会也将再次出现，投资活跃度有望因此回升。