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The commercialisation of the property management industry in China started in 1981 with the incorporation of China’s first property management company managing a residential property in Shenzhen. In the subsequent ten years, residential property management continued to mature with the eventual establishment of the Shenzhen Real Estate Management Bureau in 1985. One of the first Grade A office buildings to be professionally managed was the Guangzhou World Trade Centre in 1992, where it was co-managed by Savills and Guangzhou Pearl River Hotel Management. In the early days of property management in China, the sector remained immensely scattered and only basic property management services were provided. The China Property Management Association was eventually established in 2000, with the first nationwide property management regulations issued in 2003. As the property management sector continued to grow, local governments set standards for the market, requiring firms to obtain operation licenses and setting residential property management fee caps.
The industry started to undergo greater liberalisation in 2014-2016, with property managers no longer required to obtain the national ‘Certified Property Manager’ qualification license and commodity housing management fees caps removed and instead set by market forces. In more recent years, property managers have started providing value-added services (VAS) to boost revenues and profit margins. At the same time, many developers have spun off property management divisions in separate listings, with many of them given the mandate to aggressively expand market share, often through mergers and acquisitions. The property management industry is now also taking on a broader range of property types. In addition to the more standard commercial and residential developments, firms are be contracted for work at schools, hospitals, airports, sports stadiums and public utilities, to name just a few.
Download the Report Read MoreOccupiers adopt remote-working concept
At the end of the first quarter of 2020, the country was forced to go into a complete lockdown of business activity due to the pandemic.In March 2020, workplaces were shut, and employees were working from home for the first few weeks. By May 2020, while workplaces had begun to re-open partially with easing lockdown restrictions, not all companies were asking their employees to return to office. Further, we are still witnessing a large proportion of employees working from home. The trend of ‘Work-from-home’ and ‘Work-from-anywhere’ has gained significance thereafter and occupiers have displayed openness to remote working. The poll results suggest that a majority (60%) of occupiers foresee about 21% to 40% of their workforce to be working from a non-office location over the next 12-24 months. However, as occupiers are revisiting their density plans in existing offices to enable a safe return for employees, we expect a gradual revival of the sector and office absorption should start showing signs of recovery in H2 2021. We believe that occupiers will likely resort to a ‘hub & spoke’ model, offering flexibility to employees to work from anywhere or near clients. Hence, the indications are that flexible workspaces will likely gain significance in such a scenario.
Download the Report Read MoreA GOOD START TO A YEAR OF EXPECTED ECONOMIC RECOVERY
MANUFACTURING DRIVES INDUSTRIAL SECTOR REBOUND
Recommendations and Insights
We expect office rents and prices to remain under pressure in H1 2021 before bottoming out mid-year, followed by a more stable H2 before rebounding again from 2022 onwards, assuming that Covid is under control within the first half of 2021. We believe that now is a good time for buyers to explore opportunities in the strata-title office sector:
• End-users with long term real estate needs should explore acquisition options, as office prices and rents could rebound quickly in core locations once the market recovers.
• Investors pursuing office sector exposure in Hong Kong, but had previously found it too expensive, should seize this window of opportunity to enter the market.
• Investors looking for offices with smaller lumpsum transaction values should consider areas in Kowloon, which offers more options and attractive pricing.
